THE GOAL

Maxx Coffee, a leading retail coffee shop in Indonesia which already opened more than 50 outlets, engaged advo for some PR activities, starting the launch of new variants “Red Velvet and Manuka Honey”, and coffee’o clock with world barista champion, Mr. Hidenori Izaki, from Japan.  The aim was to reach targeted print, online and influencers in a very short time frame to encourage coverage and attendance at the event

OUR PLAN

Through quick-thinking and strong media contacts, advo focused its efforts to provide interactive coffee demonstration and feed content about brewing guide learn to brew the best coffee. At the event, advo also facilitated one-on-one interview with targeted spokesperson and mainstream media

THE OUTCOME

With very little lead time, advo managed to secure coverage for Maxx Coffee across the targeted publications such as Media Indonesia (almost one page editorial), Bisnis Indonesia, Investor Daily, Detikcom, Okezone, Liputan6, Vivanews, Berisatu TV, Kompas.com, Kapanlagi, and etc.