THE GOAL

Acer appointed advo to help them to connect with SMBs (Small Medium Business) community during the partnership with Microsoft to promote Acer 2-in-1s notebook and Windows 10 pro within the SMBs community. Acer wanted to secure more leads from community exposure during and after the event

OUR PLAN

advo identified and engaged with selected SMB practioner, Rhein Mahatma from Startupbisnis and SMBs community, Craftincraft, and developed activity called “Yuk Majukan Bisnismu Rek!”. That engagement would like to underscore that Acer 2-in-1s and Windows 10 Pro is the best device and platform to meet the needs of modern business, enabling small businesses to easily manage and secure devices and data in a mobile-first, cloud-first world. advo also organized a sharing experience session from SMBs community and SMB expert how they solve problems and reasons the need of best device and technology. For the launch event, we drew up a targeted event invitation list and conducted subsequent outreach that resulted in a great turnout and a successful event.

THE OUTCOME

advo secured  more than 50 SMBs participants joined the talk show. And the clients, both Acer and Microsoft, received valuable insight from SMBs community. We are currently working with Acer on an ongoing basis as content agency, and are continuing to raise their product hero through content creation